Brian Fraley and Lisa Manna of Edge Messaging took a look at the latest ads from Senator Tammy Baldwin (D-Madison).

“So what these ads do, is they bookend her,” Fraley said. “You’ve got the disgruntled manufacturing man, middle-aged man, disgruntled over international trade issues. That is a populist, nationalist ad targeting men. Then the other ad is more a bipartisan, targeting seniors or targeting women in the ad. They bookend.”

Edgecast-02-27-18-Baldwin-Ads from Edge Messaging on Vimeo.