The Wisconsin Institute for Law & Liberty (WILL) announced Friday the addition of significant new team members as Wisconsin heads into the era of Governor Tony Evers.

“With these new hires, WILL is ready to face the new challenges to the conservative movement and threats to limited government, individual liberty, and school choice,” said WILL President Rick Esenberg in a statement. “As Wisconsin enters a new chapter in state government so does the Wisconsin Institute for Law & Liberty.”

Jim Pugh joins WILL as Vice President of Development and will be part of the organization’s fundraising effort. Prior to joining WILL, Pugh was Vice President and Treasurer of the WMC Issues Mobilization Council which has played a key role in conservative politics in Wisconsin. In 2010, Pugh served on Governor Scott Walker’s transition team and “provided policy and communications help on the historic Act 10 collective bargaining reforms.”

Brian Reisinger also joins the WILL team as a strategic advisor as part of a partnership between Platform Communications and WILL. Reisinger is currently the Vice President of Platform, a communications firm started by Keith Gilkes, and has served as a communications consultant for Governor Scott Walker’s re-election campaign and Senator Ron Johnson’s campaign. Reisinger will be advising WILL on media relations.

“The additions of Pugh and Platform Communications’ Reisinger will significantly bolster WILL’s fundraising and
communications capacity,” Esenberg said.

WILL also announced Friday that Collin Roth has been promoted to Director of Communications. Roth had been Director of Public Engagement and a Research Fellow for WILL and he will continue to be a policy analyst for economic freedom issues. Roth is also a former managing editor of RightWisconsin.

Libby Sobic also has received a promotion from associate counsel to Director & Legal Counsel for Education Policy. She “will have an expanded role in managing WILL’s prestigious education reform project including analyzing legislation, providing legal and regulatory advice to school leaders and allies, and authoring policy reports,” according to Friday’s release.

Finally, Jessica Holmberg joins WILL full-time as a Policy and Communications Associate. Holmberg was a policy intern in 2018.

“I’m proud of the team WILL is assembling,” said WILL Executive Vice President CJ Szafir. “Pugh and Platform’s Reisinger are an excellent complement to WILL’s high-quality team of litigators and researchers and will be an asset in our fight for economic liberty, free speech, K-12 education reform, and limited government.”

WILL recently scored a major victory with its research with a decision by the Trump administration to rescind the Obama-era “Dear Colleague Letter” that caused public schools to look at the “disparate impact” on race of their student discipline policies. WILL research showed that by focusing on the percentages of minority students that were disciplined rather than looking at student disciplinary cases individually, student safety was put at risk and student achievement in the classroom declined.